Introduction

With the rapid development of the Internet, live streaming has become an increasingly popular form of entertainment. As one of the major players in this field, Bilibili (B站) has launched a 24-hour live streaming service to cater to the needs of its users.

Overview of Bilibili's 24-hour Live Streaming Service

Bilibili, also known as B站, is a leading Chinese video-sharing website that focuses on animation, comics and games (ACG) culture. It covers a wide range of topics such as music, dance, entertainment, and technology, attracting millions of young viewers every day. Its 24-hour live streaming service showcases a variety of content, from talk shows and gaming sessions to music performances and DIY tutorials.

The Three Tiers of Automotive Brands on Bilibili

As Bilibili expands its reach to different industries, it has become an important platform for automotive marketing as well. At present, there are three tiers of automotive brands on Bilibili:

First-tier brands: These are the top players in the automotive industry, such as Toyota, Volkswagen, and General Motors. They have a high level of brand recognition and strong marketing capabilities. On Bilibili, they often partner with popular content creators to launch creative marketing campaigns.

Second-tier brands: These are the mid-range players in the automotive industry, such as Honda, Nissan, and Hyundai. They have a certain level of brand recognition but their marketing activities on Bilibili are often less creative and less frequent than first-tier brands.

Third-tier brands: These are the emerging players in the automotive industry, such as BYD, Chery, and JAC. They have less brand recognition and their marketing activities on Bilibili are often limited to sponsored content or product reviews.

Bilibili's 24-hour Live Streaming Service and Automotive Brands

As the auto industry becomes increasingly competitive, automotive brands are seeking new ways to promote their products and engage with potential customers. Bilibili's 24-hour live streaming service provides a unique opportunity for automakers to reach out to a younger generation of consumers and establish a stronger brand image through creative content.

Examples of Automotive Marketing on Bilibili's 24-hour Live Streaming Service

One successful example of automotive marketing on Bilibili's 24-hour live streaming service is Toyota's "Auris vs. Corolla" campaign. The campaign invited two popular content creators on Bilibili to test drive the new Auris and Corolla models and give their honest opinions. The campaign generated a high level of engagement and helped Toyota to establish a stronger presence on Bilibili.

Another example is Volkswagen's "T-Cross Production Line Live Streaming" event. The event provided viewers with an inside look at the production of the T-Cross SUV, from welding and painting to final assembly. The event attracted a large number of viewers and helped to raise awareness of Volkswagen's new product line.

Conclusion

Bilibili's 24-hour live streaming service is not only a popular form of entertainment but also a platform for automotive brands to showcase their products and connect with potential customers. By partnering with popular content creators and launching creative marketing campaigns, automotive brands can establish a stronger presence on Bilibili and tap into the vast potential of China's young and tech-savvy consumer base.